OFF-PREMISE
PLAYBOOK
What is the
Off-Premise Playbook?
Let me hit you with a reality check: if catering, takeout, and online orders aren’t driving real revenue for your restaurant, you’re leaving serious money on the table.
OFF-PREMISE
PLAYBOOK
What is the
Off-Premise Playbook?
Let me hit you with a reality check: if catering, takeout, and online orders aren’t driving real revenue for your restaurant, you’re leaving serious money on the table.
ABOUT THE OFF-PREMISE PLAYBOOK
This video series presented by dlivrd Difference, shares real-world insights from the off-premise world from packaging and prep to menu optimization and systems.
New episodes drop every Thursday. Start with the latest below.
THE VIDEOS
Don’t Get Ghosted: How to Win on Delivery Apps Without Losing Your Identity
Third-party platforms can help you grow, but they can also dilute your brand’s identity. In this Tip, Chris Heffernan explains how to optimize your listings so customers recognize and remember you.
Delivery Zones: Too Big? Too Small? Just Right.
Too far means cold food and bad reviews. Too small means missed revenue. Delivery zones make or break your off-premise experience. In this Tip, Chris Heffernan shares how to define the right delivery area for your business, why food type matters for your radius, and the tools and tricks that help fix poor fulfillment.
What’s in the Bag? Building Brand Inside the Order
Your customer’s entire experience might come down to a single delivery bag. In this Tip, Chris Heffernan reveals how thoughtful packaging, inserts, and presentation can turn every delivery into a brand moment that builds loyalty and drives repeat orders.
The Menu is the Message
Your online menu is more than a list, it’s a sales pitch. Strong item names increase clicks, craveability, and conversion. In this Tip, Chris Heffernan explains how the right language and layout can turn browsers into buyers.
Off-Premise Isn’t a Side Hustle, It’s Your Growth Engine
Takeout, delivery, and catering aren’t side projects anymore, they’re core revenue streams. Learn how to treat off-premise as a primary growth driver and position your restaurant for long-term success.
Pack Sheets, Prep Sheets, and Why Systems Matter
Most off-premise mistakes aren’t because of bad staff, they’re because of missing systems. In this Tip, Chris Heffernan explains how simple checklists and prep tools can eliminate errors, protect your reputation, and improve consistency.
Warm Food Wins, Invest in the Right Packaging
Your food leaves the kitchen perfect, but poor packaging can ruin it before it arrives. Learn how to protect temperature, texture, and presentation in transit with packaging designed for off-premise success.
Your Online Menu Might Be Costing You Sales
A cluttered online menu leads to abandoned carts and lost revenue. Customers aren’t reading, they’re scanning. Discover how to simplify your menu layout, improve navigation, and make it easier for guests to say “yes” to your catering and takeout options.
Think Events, Not Orders
Catering customers aren’t just buying food, they’re buying a solution to feed a group. Shift your menu focus from individual meals to complete event solutions. Chris Heffernan shares strategies to package, price, and position your offerings for bigger sales.
Delivery Drivers ARE Your Brand
Your customer’s experience doesn’t start with your food, it starts when your driver knocks on the door. Whether it’s your own staff or a third-party, your delivery drivers represent your brand. In this Tip, Chris Heffernan explains how to train, equip, and inspire drivers to deliver exceptional experiences.
Why Your Takeout Packaging Might Be Hurting Your Brand
Your customer’s experience starts before the first bite. Bad packaging can ruin great food, and your reputation. Learn how to choose packaging that protects quality, enhances presentation, and strengthens your brand image.
Stop Losing Catering Orders Before They Start
Most restaurants lose catering orders before the sale even begins, often because their menu confuses customers. In this episode, Chris Heffernan shares quick, proven fixes to simplify your catering menu, reduce decision fatigue, and boost conversions.
Stop Losing Catering Orders Before They Start
Coming August 28, 2025
What is the Off-Premise Playbook?
Discover how to strengthen and scale your restaurant’s delivery, takeout, catering, and digital ordering with The Off-Premise Playbook, led by CEO Chris Heffernan and presented by dlivrd difference. Each Tip delivers quick, actionable strategies to help you grow revenue, protect your brand, and delight customers in the off-premise world. Subscribe now so you never miss a weekly quick win.
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